The John Keells HIV and AIDS Awareness Campaign is a CSR initiative conducted by John Keells Foundation aimed at prevention through education and aligned with the Sustainable Development Goals. Since the inception of the initiative in 2005, awareness programmes have been successfully conducted among varied communities of the country including businesses, hotels, security forces and police, prisons and educational institutions. As at end February 2016, John Keells Foundation is pleased to announce that more than 90,000 people have been sensitized by our awareness programmes – the highest number reported by a private sector company.